The first advertising for the new Xbox 360 Halo game has been released, with this short film/trailer titled Birth of a Spartan.
The film, directed by Noam Murro, is from agencytwofifteen, the new name for TAG in San Francisco, the ad agency behind the hugely successful Halo 3 Believe campaign, which broke the rules of gaming advertising by using no game footage in its ads. For Believe, a huge diorama was created depicting an epic historical battle, which was used for TV and online films.
The press blurb for Birth of a Spartan explains how the film shows the “journey of a young Carter-259, future leader of Noble Team, as he undergoes the medical augmentation procedures that are the final stage in his transformation from a young man into a Spartan III super solider. Noble Team will be the protagonists of Halo Reach, the all-new next chapter of the Halo video game series on Xbox 360.”
As the game won’t be available for another six months, we can no doubt expect much more from agencytwofifteen for the game in the run-up to its launch.