Happiness is in a Bottle

Wieden + Kennedy Amsterdam’s new global campaign for Coca-Cola launches this month, sporting new tagline, Coke Side of Life. “It was really difficult to put a tagline on this brand, it’s had 120 different tags before,” explain creative directors Rick Condos and Hunter Hindman. “It’s got to the point where the brand is so ubiquitous that you stop noticing it. A lot of our job is not to walk away from Coke’s brand values, but to create something where you feel you see the brand for the first time.”

Why am I being asked to register with CR?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with other parties, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in print.

Access our full archive

This site contains over 10 years’ of CR content, including magazine articles. Register to gain full access to everything.

Receive our newsletter

Our daily email of inspiration and insight from the creative industries, curated by the CR editorial team

The Photography Annual 2017

Creative Review’s Photography Annual seeks to
celebrate great images – those who take them
and those who commission them. View all the
winning work in our current print issue

Buy the issue

The Annual 2018

The Creative Review Annual is one of the most
respected and trusted awards for the creative
industry. We celebrate the best creative work from
the past year, those who create it and commission it.

Enter now

JUNIOR DESIGNER

South East London