Opening this week’s post of nice work is a film by Dare ad agency, to promote Harry Hill’s nut brand…
The film invites Hill fans to email photos of themselves to Harry, who will then pick a select few that he will turn into portraits. And his canvas will be…his own brand of Fairtrade nuts, of course. Yes, it’s all a bit bonkers but the film is cute. You can view the resulting portraits via the Sainsburys Facebook page, facebook.com/sainsburys from September 7. Agency: Dare; Creatives: Dipesh Mistry, Rob Graves-Morris; Director: Jake Hopewell; Prod co: Blinkink.
Next up are two amusing new spots from a campaign for Mikado biscuits by BETC Euro RSCG in Paris, which demonstrate that you should always pay attention when consuming this elegantly shaped snack. GCD: Stéphane Xiberras; CD: Marie-Laure Billette; Creatives: Agnes Cavard, Gregory Ferembach, Valerie Chidlovsky; Prod co: Quad/Wizz.
180LA has created this stylish new spot for the Sony Cybershot camera. Directed by Christopher Riggert, it was shot in Bangkok. ECD: William Gelner; CD: Gavin Lester; Creatives: Zac Ryder, Adam Groves; Prod co: Biscuit Filmworks. Editorial company: Arcade Edit.
These two films for Mini are from a new campaign from BSUR in Amsterdam. The films aim to show the crazy adventures you can have in the car, and form part of a wider social media campaign where participants can enter a competition to be a co-pilot in five future Mini missions. More info is at facebook.com/mini. ECD: Jason Schragger; CDs: Paulo Martins, Karl Dunn; Creatives: Gian Carlo Lanfranco, Rolando Cordova, David Govier, Thomas Jullien, Simon Johnson; Director: Kevin Thomas; Prod co: Thomas Thomas Films.
The Viral Factory has created this new film for the launch of the new Westfield Stratford shopping centre in London. Directed by Jake Lunt, it features a dance routine that takes viewers through 100 years of fashion.
Another fashion/dancing film now, this time shot by Steven Meisel for Lanvin’s Fall/Winter 2011 campaign. Starring a number of models, including Karen Elson and Raquel Zimmermann, performing awkward dance routines, it proves that fashion films don’t always have to take themselves seriously. What a relief.
Onto music videos now, starting with this spoof of the classic US TV series Saved By The Bell, with added gore, for track New Romance by Miles Fisher (who also stars in the vid). Director: Dave Green.
This painterly promo is by director Nader Husseini from animation studio Radium/Reel FX, and is for new single Take Your Medicine from Transfer.
We finish with this simple yet hypnotic promo, that seems to be inspired by Rorschach’s inkblot tests. Created by Utile Creative and Jazz Goddard, the promo is for new track Gabriel by Joe Goddard.
CR in Print
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