Harvey Nichols: The Provocateurs

The fashion and luxury industries have a reputation for seriousness, but over the last decade and a half luxury department store Harvey Nichols, with its ad agency adam&eveDDB, has shown that its customers will respond to humour too, especially if it comes with an edge. The brand’s marketing work may have received as many complaints as it has awards, but is impossible to ignore – we take an in-depth look at it here.

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