Heineken has launched a new ad campaign to tie in with the release of Skyfall, the new James Bond adventure, which arrives in cinemas in October. The campaign consists of a TV spot – in which Daniel Craig plays a brief cameo – and an interactive online game.
The TV spot, above, sees a Heineken hero mistaken for Bond while boarding a train, and end up being pursued down the moving carriages by a group of heavies. Naturally he handles the pressure with aplomb, gliding through the train charming waiters and glamorous ladies along the way.
Fans are then invited to continue the experience online on Facebook, where new Bond girl Bérénice Marlohe will ask you to either log-in via Facebook or upload a photo in order to see yourself appear in the film that follows (see me as an unlikely spy above). We’ve seen lots of this kind of thing before but it’s nicely done here, with the image cleverly embedded into the app in a multitude of ways. After you’ve solved all the (ridiculously easy) clues, the app then provides you with your own special trailer. It’s all good fun, and fits in well with the slick image of Heineken that’s been established in recent spots including The Entrance and The Date.
Agency: Wieden + Kennedy Amsterdam
ECDs: Mark Bernath, Eric Quennoy
Creatives: Thijs Biersteker, Adrien Binki, Dan Maxwell
Director: Matthijs van Heijningen
Production company: MJZ
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