Heineken Wants To Serenade You

Valentine’s Day is just around the corner, and if you’ve been racking your brains for how you might approach your dream lover, Heineken may just have the answer…

Valentine’s Day is just around the corner, and if you’ve been racking your brains for how you might approach your dream lover, Heineken may just have the answer…

The beer brand and Wieden + Kennedy Amsterdam have created a fun Facebook app that features the band from Heineken’s hugely successful ad from last year, The Date. The app allows users to send a personalised message to a potential partner, asking them on a date. Different date scenarios – including line dancing and ostrich riding – can be picked, and users can also enter info on why they like the person they are serenading and what they have to offer them. Once chosen, the options will be turned into an individualised film, performed by the band. Here’s an example that was sent to CR earlier by ‘a secret admirer’ (who could it be?):

Once your recipient receives their film, they have the option to say yes or no to the date. As we’re fairly accommodating folks at CR, we of course said yes, and sent this reply back to our admirer.

To start your own serenade, go online to Facebook here. A teaser ad for the campaign can also be viewed here.

In addition to the app, Heineken will also be hosting ‘Serenade Live’, an eight-hour YouTube event featuring individuals around the world serenading their dream lovers live online on February 9. If you’d like to take part in this event, you can apply via Facebook (info here) or Twitter (here). Hopefully Heineken will help you all find love…but if not, it offers a reasonably good way of drowning your sorrows too!

Agency: Wieden + Kennedy Amsterdam
ECDs: Eric Quennoy, Mark Bernath
Creatives: Philip Brink, Hugo van Woerden
App production: Perfect Fools
Film production: Passion Raw
Director: Willem Gerritsen
Live event production: Infostrada/CMI
Digital media: AKQA Amsterdam



CR in Print

If you only read CR online, you’re missing out. From the meaning of beans to the power of love, the February issue of Creative Review features our 20 favourite slogans of all time and the stories behind them.

What makes a great slogan? We investigate the enduring power of these clever little phrases in our special slogans issue, dedicated to our choices for the top 20 slogans.

If you would like to buy this issue and are based in the UK,you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

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