Condiment giant Heinz and chicken shop chain Morley’s have joined forces on a pop-up at Double Standard in London, which is serving up everything from Heinz wings to desserts covered in Heinz Ketchup sherbet.
The brands have also launched a limited edition fried chicken sauce, which features the Morley’s branding on the classic Heinz squeezy bottle.
The collaboration launched with an event at the bar attended by Chicken Shop Date host Amelia Dimoldenberg and chefs James Cochran and Gizzi Erskine, among others.
References to Morley’s can be found everywhere, namely the red gingham pattern found across its shops and the boxes used to serve up food. Heinz features heavily on the menu but takes a backseat otherwise.
The flashgun imagery to promote the partnership draws on the relaxed, more-is-more photo style that’s reverberated throughout the food world, even on the fine dining end of the scale.
It’s an intuitive brand tie-up: two everyday brands within the same world but different enough to make the whole thing worthwhile – think Tic-Tac and Sprite or KFC and Walkers crisps. The real curveball is The Standard, where the prices are boosted considerably compared to the usual menu at Morley’s.
The partnership comes off the back of Heinz’s collab with Absolut earlier this year, which capitalised on the newfound interest in vodka-tomato pasta sauce recipes after the combination was endorsed by model Gigi Hadid.
Heinz x Morley’s is at Double Standard, London until September 3; standardhotels.com