Helsinki wants to… see something else

Student Elissa Erikson organised a campaign to replace the advertising on 21 bus shelters in Helsinki earlier this year with the message: “I want to see something else.” In response, site owners JCDecaux asked designers to create new work for each space

Student Elissa Erikson organised a campaign to replace the advertising on 21 bus shelters in Helsinki earlier this year with the message: “I want to see something else.” In response, site owners JCDecaux asked designers to create new work for each space…

Late last year, over 1,400 people got behind Erikson’s campaign “Haluan nähdä muutakin” (I want to see something else) and donated 6,000 Euros in order to purchase the ad space on 21 different sites from JCDecaux.

The message on the inaugural poster, shown below, reads: “I want to see something else – 1,458 people wanted to free this space of commercial messages.” The poster features a list of ‘wishes’ from each of the donors detailing what they would ideally like to see in their urban surroundings.

Following on from Erikson’s action, JCDecaux responded to her challenge by commissioning 11 designers to take one of the ‘wishes’ and turn it into a poster.

Shown here is the full set of posters, which includes contributions from James Jarvis, HORT, Mike Mills, Kokoro & Moi, Antoine+Manuel, Byggstudio, Mario Hugo, Niessen & de Vries, officeabc, Project Projects, and Rami Niemi. The Facebook page for the campaign is facebook.com/Muutakin.

Thanks to Teemu Suviala, creative director of Kokoro & Moi, for getting in touch about the project.

“I WANT TO SEE BEHIND THE MASKS” by Rami Niemi

“I WANT TO SEE SOMETHING THAT MATTERS” by Project Projects

“I WANT TO SEE THE WORLD IN ANOTHER WAY” by officeabc

“I WANT TO SEE QUIETNESS” by Niessen & de Vries

“I WANT TO SEE CONFESSIONS OF LOVE, WORDS OF LONGING, GOLDEN MEMORIES, WARMTH IN THOUGHTS AND SIGHS OF BEAUTY” by Mike Mills

“I WANT TO SEE YOUR BRIGHT EYES” by Mario Hugo

“I WANT TO SEE AND SOMETIMES NOT” by Kokoro & Moi

“I WANT TO SEE OWLS AND FLY AGARICS” by James Jarvis

“I WANT TO SEE YOU TO STOP FOR A WHILE AND SMILE” by HORT

“I WANT TO SEE TO THE FUTURE” by Byggstudio

“I WANT TO SEE IMAGES OF TRUE LOVE” by Antoine+Manuel

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