Belgian TV channel Vier combines a rather fine new identity courtesy of Why Not Associates with charming slice-of-life idents created by some of the country’s leading photographers
This isn’t the first Belgian TV channel that Why Not have worked with – the studio previously created an identity for arts channel Canvas. They were brought in to work on this project by production company Woestijnvis, which bought the existing station BT4 and renamed it Vier as a vehicle for its programming. Why Not’s Andy Altmann describes it as a Belgian equivalent to the UK’s Channel Four, in content as well as name.
The Vier logo (above) references the shape of a 1950s TV and uses a typeface created specially by Why Not.
The only brief, Altmann says, was that Vier wanted to play with the traditional rules of TV – something the channel does on-air by running short animations between ads in the commercial breaks, like this:
Here’s how Why Not envisaged the identity working on-air:
And for the Vier Kids strand, with animations by Lilli Carré
In development work for the channel, Why Not shot some ideas for idents featuring documentary footage. The channel then suggested using photographers to create Belgian slice-of-life idents, with a different photographer commissioned each month. The first set of these sets of idents were shot by Jimmy Kets and are shown in the two compilations below:
CR for the iPad
Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here
CR in Print
In our October print issue we have a major feature on the rise of Riso printing, celebrate the art of signwriting, examine the credentials of ‘Goodvertising’ and look back at the birth of D&AD. Rebecca Lynch reviews the Book of Books, a survey of 500 years of book design, Jeremy Leslie explains how the daily London 2012 magazine delivered all the news and stories of the Games and Michael Evamy explores website emblemetric.com, offering “data-driven insights into logo design”. In addition to the issue this month, subscribers will receive a special 36-page supplement sponsored by Tag celebrating D&AD’s 50th with details of all those honoured with Lifetime Achievement awards plus pieces on this year’s Black Pencil and President’s Award-winners Derek Birdsall and Dan Wieden. And subscribers also receive Monograph which this month features Rian Hughes’ photographs of the unique lettering and illustration styles of British fairgrounds
Please note, CR now has a limited presence on the newsstand at WH Smith high street stores (although it can still be found in WH Smith travel branches at train stations and airports). If you cannot find a copy of CR in your town, your WH Smith store or a local independent newsagent can order it for you. You can search for your nearest stockist here. Alternatively, call us on 020 7970 4878 to buy a copy direct from us. Based outside the UK? Simply call +44(0)207 970 4878 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.