As businesses and brands start to understand the real value of design and visual expression, the role of the in-house creative team is set to become even more important. But, as with any in-house function, it can prove to be challenging to get these creative teams to become high performing business divisions. Aren’t the creatives in the business just ‘the mythical Unicorns sat in the corner doing the colouring in’? Here are three effective ways to change this perception and set your in-house creative team up for business success.
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