Virtual Art Sessions
Virtual Reality is booming. Lots of big brands have already embraced, or at least experimented, with it, and new and interesting applications are continuously brought to the market thanks to the introduction of VR sets for consumers. Google’s Tilt Brush for instance, which turns the controllers of the HTC Vive VR set into virtual paint brushes.
As part of a Chrome Experiment, Google put six artists from different disciplines with the Tilt Brush to work. Virtual Art Sessions shows the first explorations of each artist by combining data from the realisation of each of the artworks with a digital recording of the artist in action.
In these virtual 360° environments, visitors can move around the scenes to follow the creative process from every angle. A smart translation of a 3D medium to your 2D screen, which really gives you a sense of what it must be like to use Tilt Brush.
Virtualart.chromeexperiments.com; Credits: Google Data Arts Team, Potato
Great Britain has almost 18,000 kilometers of coastline. But apart from behind an airplane window, I’ve never seen any of it in real life. It also isn’t on top of my travel wish list – even though I know it’s supposed to be beautiful. A quick poll around my office shows I’m certainly not the only one.
Park Resorts, an organisation with 70 holiday parks in British coastal towns, recognises this. To promote the beauty and diversity of their locations they launched 2000 Horizons, a visual ode to the British coast. The site showcases 2000 geographically organised photographs from Flickr users. By aligning the sea line on each photo, an infinite horizon is created for you to scroll along.
Because of their origin, the photos differ a lot in term of style, time of day and weather, which makes the site and its message feel very authentic. This is further leveraged by the original title, the name of the maker and a link to his or her Flickr account, which are featured with each photo. The result is a beautiful and unique view of the British coast, created by its visitors.
park-resorts.com/2000-horizons; Credits: Ephipany Search
A Bear’s-Eye View of Yellowstone
This month’s National Geographic magazine is entirely devoted to Yellowstone, one of the most visited national parks in the US. To announce this issue, National Geographic created A Bear’s-Eye View of Yellowstone; an interactive journey through the life of four Yellowstone bears, each fitted with a camera collar with transmitter.
Every bear has its own section on the website, which is kicked off with a brief introduction by one of the Yellowstone biologists. By scrolling, you then move across a map that lays out the route of the bear through the park. Connected to various locations on the map are short videos, always shot from the perspective of the bear (recognisable by the large muzzle at the top of the screen). Text, audio clips and quotes from the biologists provide the necessary context to the videos.
The site gives an interesting glimpse into the lives of Yellowstone bears. How do they prepare for hibernation? How far do they roam? What’s on their diet? A great preview of this month’s National Geographic magazine – or a visit to Yellowstone itself.
nationalgeographic.com/magazine/2016/05/yellowstone-national-parks-bears-video; Credits: Hello Monday
Marieke Dekker is a strategist at SuperHeroes Amsterdam and part of the FWA global judging panel. Every month, Dekker shares her three favourite entries on Creative Review.