Cassius: The Missing
French producer duo Cassius recently announced the release of a new album after ten years of radio silence. One of the album’s tracks was released a few weeks ago, a cheerful love song with the name The Missing.
The release is supported by an interactive film that contains a whole slew of passionate kissing scenes. Viewers can choose the main characters by clicking on the actors throughout the video. As the scene continues to run, the character you’ve clicked on seamlessly switches to another character. With 20 different actors to choose from, there are a lot of special and entertaining combinations to discover.
But there’s also a deeper layer. Which according to Cassius, is about a world without judgment, where anyone can be themselves and can kiss whomever he or she wants. A moral message, which due to its cheerful packaging never feels preachy.
cassiusthemissing.com; Credits: Iconoclast
Getty Images: Endless Possibilities
Getty Images has worked hard to improve the quality of their database in recent years. Less fake and clichéd, more authentic and varied. Nevertheless there still is quite some resistance in advertising and marketing land to the content of the stock photo giant.
Getty’s Endless Possibilities campaign intends to change this. Central to the campaign are portraits of celebrities assembled from pictures of other people. The microsite decomposes the portraits and shows which pictures from the Getty Images database were used. It lets you discover that Angela Merkel’s hair has been borrowed from little boys with flowerpot hairstyles, and that the left eye of Pope Francis was donated by a female supporter of the Argentinian football team.
Endless Possibilities is a great way to emphasise the quality and breadth of Getty Images. Too bad that some of the content that was used to create the portraits still meets the Getty cliché, however.
gettyendless.com; Credits: AlmapBBDO, The Goodfellas
Not every musician has the budget of Bieber or Beyonce (or Cassius, for that matter). If you’re broke and still want a music video to accompany your new track, you’ll have to make do with what you have.
Then it’s a big bonus if next to being a musician, you’re also handy with software – like singer/programmer Charlie Gleason. For the release of his band Brightly’s new single, Rugby, he created an online video using the API of GIF-platform Giphy. The result is a music video that adapts in real-time to the GIFs that are trending at that moment by linking keywords from the song’s text to the most popular GIFs with the same keyword. A smart combination of public content and web technology, which costs the band next to nothing.
rugby.wearebrightly.com; Credits: Charlie Gleason
Marieke Dekker is a strategist at SuperHeroes Amsterdam and part of the FWA global judging panel. Every month, Marieke shares her three favourite entries on Creative Review.