H&M continues sassy, feminist approach in new ad

H&M’s new ad is the latest in a series of spots from the brand to present women as strong, sassy and powerful, and not needing men to have a good time.

H&M’s new ad features Elizabeth Olsen and a brief appearance from Winona Ryder but the stars are less key to this commercial than its message, which emphasises female solidarity, a recurring theme in the retail brand’s marketing of late.