H&M continues sassy, feminist approach in new ad

H&M’s new ad is the latest in a series of spots from the brand to present women as strong, sassy and powerful, and not needing men to have a good time.

H&M’s new ad features Elizabeth Olsen and a brief appearance from Winona Ryder but the stars are less key to this commercial than its message, which emphasises female solidarity, a recurring theme in the retail brand’s marketing of late.

Why do I need to register?

Every month, hundreds of thousands of people visit us here on our website. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. We just ask you to provide a few details about yourself and what you do. Don't worry, we won't share your information with anyone, unless you give us permission to do so. In return you can:

Submit your work

Send us your latest projects, which we will review and consider to be featured on our website or in the print magazine.

Receive our newsletter

Get the latest creative insight and inspiration delivered straight to your inbox, in a newsletter curated by the CR editorial team.

Subscribe for more from CR

Subscribe to Creative Review to access all our premium online content, the digital archive which includes over 400 issues of the magazine and much more.




Maidenhead, Berkshire