Hollow Man video, REM

Crush in Toronto directed this new video for REM’s Hollow Man

They were asked directly by singer Michael Stipe to work on the promo, after he saw a series of films that Crush had shot for Douglas Coupland’s new book, The Gum Thief.

“He wanted a video that was frantic and dense and not overly polished or fretted over,” explains co-director Gary Thomas. “Michael has great instincts about what visuals are right for the song, but really allowed us to run with the clip.

“When we first started talking to Michael about the meaning behind the lyrics, the song really struck a chord with us. We all fear losing who we are or getting so far down a path, either in career or personally, that we can’t get back. We wanted to build on that as our theme.

“We wanted to see the Hollow Man as a person (or in our case three people), as a digital avatar, or as a roughly drawn representation. We wanted the lyrics to stand out front, plain and confronting, without losing their layers of meaning. We felt that the moment of understanding needed to feel like an explosion, and that dictated the rush of images, punctu­ated by moments of clarity.

“Crush works a bit like a band,” Thomas says. “We all have roles but we collaborate, sometimes leading each other and sometimes following. The creative process was liquid and constantly changing…. We started out feeling like typography was going to be the main device, then felt a hand-animated section would give it the humanity the words needed. Then, as we explored, we thought a live action representation would connect all the elements. The digital avatar became the symbolic heart of the video.”

Directors: Gary Thomas, Stefan Woronko
Shot, designed and animated by Crush, Toronto


 

More from CR

Snuff Movies

Are publishers the new record labels? Barely a week goes by without news reaching us of some new lavishly packaged re-releases, while there seems to be a spirit of innovation in book marketing that has been sadly lacking in the music business. Chuck “Fight Club” Palahniuk’s new book Snuff (out 20 May) is a case in point. Honest have been asked to direct three spoof porn movie trailers to help flog it, the first being The Wizard of Ass (above).

A New Wave of New Wave

Sleeve for Sebastien Tellier’s album, Sexuality, artwork by Manu Cassu. Layout by Olivia Jourde
Here at CR towers we’ve recently received some record sleeve designs that transported us back to the early eighties…

Spiritualized and Farrow: made for each other

Spiritualized’s Jason Pierce cut several minutes off his album Ladies and gentlemen we are floating in space just so that the running time looked better typographically on the packaging. His partnership with designer Mark Farrow has produced some of the finest sleeve design of recent times. CR interviewed the pair of them on the eve of the release of Spiritualized’s new album

13

Burrill’s Work For Wallpaper*

Anthony Burrill’s Work Hard And Be Nice To People poster was a feature on the walls of CR Towers for a long time, providing valuable words to live by for all who labour here. An unfortunate Blu-Tac-related accident put paid to our copy so we were pleased to hear that its no-nonsense message will be reappearing on the cover of next month’s Wallpaper*

Graphic Designer

Fushi Wellbeing

Creative Designer

Monddi Design Agency