HOME to Manchester

By 2014, Manchester’s famous Cornerhouse centre and Library Theatre Company will be based in their new, aptly named site, HOME. But the nascent arts organisation already has a new identity system, courtesy of Glasgow’s O Street studio

By 2014, Manchester’s famous Cornerhouse centre and Library Theatre Company will be based in their new, aptly named site, HOME. But the nascent arts organisation already has a new identity system, courtesy of Glasgow’s O Street studio…

The designers worked with Manchester’s Creative Concern to create the identity for the new centre, which will open in its new building designed by Mecanoo and _space architecture in just over a year’s time.

The Cornerhouse and the Library Theatre Company were officially brought together in April 2012, as the Greater Manchester Arts Centre Ltd, but both identities and names will remain in place until HOME is adopted at the new site.

O Street developed a logotype and a bespoke typeface for HOME – the images shown here will, say the designers, “be used to inform the applications across environmental, digital and printed collateral”.

As Design Week reported in May last year, Creative Concern were brought in to work on the branding strategy, while O Street were chosen to work on the various creative elements.

Among them are ideas for how display type might be worked across various applications; in some instances, creating new words out of other words – a play on the unfixed nature of the letterforms. The display font features a pair of screw holes on each letter suggesting that they can be fixed and then repositioned accordingly.

Cornerhouse say that HOME will “produce the best in contemporary theatre, visual art and film, learning and participation, creative industries and digital innovation”.

 

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