Honda goes live

Honda ad originally shown live on Channel 4
The first UK live television ad played out last night on Channel 4 – it was a three-minute spot for Honda by Wieden + Kennedy London and 4 Creative, featuring a team of sky jumpers spelling out the brand’s name to promote the ‘difficult is worth doing’ philosophy. Impressive stuff… Watch it again here.


Honda ad originally shown live on Channel 4

The first UK live television ad played out last night on Channel 4 – it was a three-minute spot for Honda by Wieden + Kennedy London and 4 Creative, featuring a team of sky jumpers spelling out the brand’s name to promote the ‘difficult is worth doing’ philosophy. Impressive stuff… Watch it again here.

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