Honda goes live

Honda ad originally shown live on Channel 4
The first UK live television ad played out last night on Channel 4 – it was a three-minute spot for Honda by Wieden + Kennedy London and 4 Creative, featuring a team of sky jumpers spelling out the brand’s name to promote the ‘difficult is worth doing’ philosophy. Impressive stuff… Watch it again here.

CREATIVE DESIGN MANAGER

Leeds, West Yorkshire

GRAPHIC DESIGNER

Farnham, Surrey

PRODUCT DESIGNER

United Kingdom