Honda: Great Journey by Mori Inc & Map Project Office

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Thanks 2016, It’s Been Weird by Spotify

CATEGORY: ADVERTISING (PRINT) Entrant: Spotify Each December, Spotify recaps the year in music by celebrating everything wonderful about the year that’s passed. 2016, with its many high-profile deaths and political upheaval, presented something of a challenge so, instead, Spotify focused on difference. They looked at the listening data of over 100 million users to unearth nuggets […]

The Storm by Ithaca Visual

CATEGORY: DIGITAL (EXPERIENTIAL) Entrant: Ithaca Visual The Storm is an audio visual light installation exploring LED light diffusion and elemental shapes and soundscapes. It featured at the 2016 LightPool Festival, part of Blackpool Illuminations, but originally launched in the old police cells underneath Brighton Town Hall as part of a pop-up art exhibition. Its designers, Ithaca, […]

Tourism Ireland: Doors of Thrones by Publicis London

Multiple winner: Branded content, Direct Marketing, Social, Installations and Exhibitions Entrant: Publicis London Game of Thrones has been filmed in Northern Ireland for six seasons. The tourism board needed a way of not only attracting fans from around the world to visit, but also enticing them to travel to every corner of the country. In […]

adidas: Never Follow by Iris

CATEGORY: ADVERTISING (COMMERCIALS)  Entrant: Iris Breaking with the typical hero worship of most sports advertising, adidas’s Never Follow encouraged young footballers to ‘be you’. It features Manchester United midfielder Paul Pogba in what appears to be a typically boastful ad, until the voice of a fan takes over telling Pogba that he doesn’t want to be […]

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