We know you love this one: it’s Pantone’s colour prediction for next year! So away with your Turquoise already and in with Honeysuckle (18-2120)…
Pantone’s fortune cookie for 2011 tells us that “Energising Honeysuckle Lifts Spirits and Imparts Confidence to Meet Life’s Ongoing Challenges”.
While the tagline is philosophical, it’s interesting to note that there’s a definite awareness of the financial climate in there. No purely fun-time mimosa (2009), honeysuckle is living in the real world – it’s going to keep you pepped up as you face those Challenges. That remain Ongoing.
And while turquoise (2010) did indeed serve “as an escape for many” (those days are gone) a decent bit of honeysuckle naturally “emboldens us to face everyday troubles with verve and vigor”.
Aside from that, other conclusions drawn by CR are:
It reflects the swing to the right in US politics.
It’s pretty much the opposite of turquoise.
Um, we need more pinky-reds in our lives while we dig ourselves out of this bleak economic mess.
Anyway, we look forward to hearing how you all incorporate the hue into your lives.