How a Brazilian street artist and a Leeds design studio created Coke’s World Cup identity

The visual identity system for Coca-Cola’s Brazil World Cup campaign was a collaborative effort between São Paulo street artist Speto and Leeds design studio BGO. We talk to Coke’s global design head James Sommerville about how the project came about

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex