How Black Pencils are won

D&AD’s Black Pencil. Not easy to get one. But here’s a teaser for a forthcoming behind the scenes film which will apparently shed light on what happens in the judging room

D&AD’s Black Pencil. Not easy to get one. But here’s a teaser for a forthcoming behind the scenes film which will apparently shed light on what happens in the judging room…

Produced for D&AD by Ridley Scott Associates and directed by Trevor Melvin, the film will reveal the discussion processes, the arguments, the yays and nays (and by the looks of this the swears), which go into deciding the design and advertising work that will scoop D&AD’s top prize.



It’s no doubt a fair stab at opening up the D&AD judging process a bit, the element in any awards ceremony that is routinely conducted behind closed doors.

Whether any of the remarks featured in the above clip will actually be attributed to particular pieces of work remains to be seen. The full 13 minute behind the scenes film launches on dandad.org/#blackpencilfilm next week.

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