How Coldplay’s new video for Adventure of a Lifetime was made

Coldplay’s latest video, for song Adventure of a Lifetime, sees the band become all-singing, all-dancing chimps. We talk to director Mat Whitecross and Imaginarium Studios’ Andy Serkis about how the promo was created…

The idea for the video came about after Coldplay lead singer Chris Martin bumped into Andy Serkis on a flight to LA. “After a chance meeting with Chris Martin, I was delighted to hear that he often worked with my friend, and director from Sex & Drugs & Rock & Roll, Mat Whitecross, who’d been convincing him that performance capture was the best medium for the next Coldplay video,” says Serkis.

 

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week