The idea for the video came about after Coldplay lead singer Chris Martin bumped into Andy Serkis on a flight to LA. “After a chance meeting with Chris Martin, I was delighted to hear that he often worked with my friend, and director from Sex & Drugs & Rock & Roll, Mat Whitecross, who’d been convincing him that performance capture was the best medium for the next Coldplay video,” says Serkis.
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