How Ford Made Cars Float Across London

Still from the new Ford Mondeo spot, Desire, which aired for the first time last night. If you missed it, click here to watch it
In Desire, Bikini Films’ latest spot for Ford (which screened for the first time during the Champions League final last night), a host of superfluous old cars are lifted heaven-ward by bunches of colourful baloons. We find out how the ad was made as SFX supervisor Mark Mason of Asylum describes his role on the commercial…