How Fredrik Bond achieved an ‘epic strut’ for Moneysupermarket.com

Mother’s new ad for price comparison site Moneysupermarket.com has been causing many a chuckle this week. We talked to director Fredrik Bond about how it was made…

The spot, shown below, stars Dave, a man so excited about the money he has saved on his car insurance via the site that he embarks on a booty-shaking ‘epic strut’.

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Bedford, Bedfordshire