For anyone working in the creative industries, Roberto Marchesi has what most of us would consider a dream job. As Senior Creative Manager at Lego’s HQ in the Danish town of Billund – also known as the birthplace of the brick – he is a stone’s throw from the Legoland theme park, not one but two Lego-themed hotels and the company’s latest addition, the Bjarke Ingels-designed Lego House, which features a 15-metre-high Tree of Creativity made from more than six million bricks as its centrepiece.
Originally from a tech background, Marchesi’s role is focused on heading up many of the famously analogue company’s digital endeavours, including social media app Lego Life, iPad game Lego Fusion, and the recently released Lego Hidden Side, where kids have to try to turn a haunted world back to normal, in what is Lego’s first venture into AR.
Here, Marchesi discusses his approach to blending the physical and digital worlds, the importance of creating experiences that inspire kids to use their own imagination, and why Lego is one of the best places to work in the world.
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