How I Work: Mark Woodward, Creative Lead, BBC Football

Creative Lead Mark Woodward heads up the team creating montages, promos and mini-documentaries for the BBC’s World Cup coverage. Here he discusses what it’s like working on the biggest event in football.

By

Mark Woodward has been in sports broadcasting for over 20 years. He started out as an Assistant Producer, working at Sunset + Vine and Setanta Sports, and was appointed Creative Lead of BBC Football in September last year.

It is Woodward’s job to devise content that will keep BBC viewers entertained before, during and after World Cup matches. Working with directors, producers, programme editors and colleagues from across the BBC, he oversees the creation of short films and graphic sequences – from mini-documentaries about famous players to features exploring the history of the beautiful game.

More from CR

Adam Morse on his journey to directing

Since losing his sight at the age of 19, the filmmaker has gone on to write and direct his first feature film, shoot a Super Bowl ad for Google, and set up a non-profit to help the next generation of disabled creative talent

The Monthly Interview: Glenn Kitson

In the first of a new interview series, Anna Higgs talks to Glenn Kitson about combining a career as an ad director with being a ‘meme lord’, and his strategies to stay centred and fresh in a world which can often just want more of the same

Image shows the text-based design on the cover of the book On NFTs by Robert Alice, and a metal hard-case, on a bright blue background. The spread features

What happened to NFTs?

Non-fungible tokens experienced a gold rush a couple of years ago, before mainstream interest waned and the market went into decline. Artist Robert Alice, who has edited an extensive new book on NFTs, talks to us about one of the most elusive, and divisive, web3 developments

Opening Line

Why brand language matters

Opening Line founder Zosia Swidlicka discusses why the world of brand language remains so misunderstood, and how it inspired her to create her new publication Between the Lines