How I Work: Simon Buglione, Director, Sky Creative Agency

The leader of Sky’s in-house creative agency discusses how he has tackled some familiar issues for in-house teams, including recruitment, diversity, process and making the transition from service department to strategic partner

As Director of Sky Creative Agency, the broadcaster’s in-house creative agency based at its West London campus, Simon Buglione looks after over 200 people (plus another 60 freelancers), creating everything from promos and on-air graphics through to complete channel rebrands. After a career at the BBC in which he worked his way up from camera operator to Creative Director of sport, Buglione joined Sky in 2007 as Creative Director of Sky News, taking on his current role two years ago.

For our How I Work series, we spoke to Buglione about the make-up of the Sky Creative team, the processes they use, recruitment, diversity and making the transition from service team to creative partner.