NASA made its debut on social media in 2008, when Veronica McGregor (who heads up the news and social team at NASA’s Jet Propulsion Laboratory) set up a Twitter account for the Mars Curiosity Rover, and began tweeting first-person updates on its adventures.
The space and aeronautics agency now runs over 700 accounts on 19 platforms, from Snapchat to Instagram, Twitter, Tumblr, Reddit and Twitch, with a combined following of over 120 million.
You’d expect a government organisation of NASA’s size to have a sizeable comms team vetting its every Tweet. But NASA operates a different model – one that allows people to engage directly with its various mission and program teams across the US.
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