How should banks advertise in a recession?

“Let us help you save money,” coos NatWest in its latest ad. “Is this the most insincere bank ad ever?” reply bloggers
With bankers high up on most people’s hit lists, and banks facing a barrage of negative publicity, how do advertising agencies tackle the tricky task of promoting them?

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London