How should we talk about breast cancer?

October is Breast Cancer Awareness month. The chances of survival from breast cancer increase significantly the earlier it is diagnosed so messages that raise awareness save lives. But how should those messages be expressed? Unlike most other cancer related advertising, breast cancer ads can often stray into being sexy and fun – because breasts themselves can be sexy and fun. Is this a helpful way to discuss cancer though?

GRAPHIC DESIGNER

Central London

SENIOR CAD TECHNICIAN

Old Street, London