How they made Müller’s Wünderful Stuff

This film shows rather neatly how TBWALondon’s recent TV spot for yogurt brand Müller was made using a variety of different animation and live action techniques…

Agency TBWALondon has just released a film that shows how its recent Wünderful Stuff spot (which stars an unlikely cast of fictional characters including Yogi Bear, KITT from Knight Rider and the Mister Men) for yogurt brand Müller was made…

Rather refreshingly this making of film doesn’t feature half a dozen senior agency or brand bods banging on about how difficult the shoot was and what a brilliantly creative bunch they are. Instead it simply shows various shots from the ad and then visually reverse engineer each one so you can see how it was created.

The 2D characters such as Yogi Bear and Muttley were painstakingly animated using the traditional cell-by-cell method; a 3D team spent months creating a Müller van that transforms into a lurching, smiling robot; and countless fruits were catapulted into a spike and filmed in super high resolution…

The making of Müller Wünderful Stuff from TBWALondon on Vimeo.

Read our original post / watch the TV spot here

Wünderful Stuff credits

Client Lee Rolston, Marketing Director, Müller
Agency TBWALondon
Executive creative director Andre Laurentino
Creative directors Mike Nicholson and Paul Pateman
Art director Paul Pateman
Copywriters Mike Nicholson & Craig Ainsley
Agency producer Jason Ayers
Agency assistant producer Natalie Spooner
Media agency Media Com
Production company Partizan Lab
Director Antoine Bardou-Jacquet
DOP Glynn Speekaert
Animation director Mustashrik Mahbub
Production company producers David Stewart, Isabella Paris, Henry Scholfield
Editing facility
Work Post
Editor Bill Smedley
Post production The Mill
Post production producer Gemma Humphries
Telecine James Bamford
Lead 3D David Fleet
Lead flame Richard de Carteret
Sound studio Jungle Studios
Sound engineer Nigel Manington
Music supervisor Platinum Rye Entertainment
Music score Guy Farley

 

 

CR in Print

Not getting Creative Review in print too? You’re missing out.

In print, Creative Review carries far richer, more in-depth articles than we run here on the blog. This month, for example, we have nine pages on Saul Bass, plus pieces on advertising art buyers, Haddon Sundblom, the illustrator who ensured that Coke will forever be linked with Santa Claus, Postmodernism, Brighton’s new football ground and much more. Plus, it’s our Photography Annual, which means an additional 85 pages of great images, making our November issue almost 200-pages long, the biggest issue of CR for 5 years.

If you would like to buy this issue and are based in the UK, you can search for your nearest stockist here. Based outside the UK? Simply call +44(0)207 292 3703 to find your nearest stockist. Better yet, subscribe to CR for a year here and save yourself almost 30% on the printed magazine.

More from CR

UVA designs new onedotzero identity

United Visual Artists have designed the 2011-12 identity for the onedotzero festival. The identity will be used as a trailer and introductory film for onedotzero events, and UVA will also present an installation, titled Horizon, at the BFI Southbank during the festival, which takes place in London from November 23-27.

A game of literary Guess Who?

Penguin releases its 100 Postcards from Penguin Modern Classics set today. We’ve just been playing ‘guess the author’ and thought we’d try six out on our discerning readership. Tell us who they are for a chance to win them!

Ocean Action film for Greenpeace

Director Jens Blank of Animate Me! sent us this short animation he created for Greenpeace which forms part of their ongoing campaign against the illegal fishing practices that take place inside the EU

Typo London: see you next year?

Three days of top speakers from around the world playing to a (largely full) venue: in Typo London does the UK capital finally have the design conference it deserves?

Senior Creative Designer

Monddi Design Agency

Head of Digital Content

Red Sofa London