Agency TBWALondon has just released a film that shows how its recent Wünderful Stuff spot (which stars an unlikely cast of fictional characters including Yogi Bear, KITT from Knight Rider and the Mister Men) for yogurt brand Müller was made…
Rather refreshingly this making of film doesn’t feature half a dozen senior agency or brand bods banging on about how difficult the shoot was and what a brilliantly creative bunch they are. Instead it simply shows various shots from the ad and then visually reverse engineer each one so you can see how it was created.
The 2D characters such as Yogi Bear and Muttley were painstakingly animated using the traditional cell-by-cell method; a 3D team spent months creating a Müller van that transforms into a lurching, smiling robot; and countless fruits were catapulted into a spike and filmed in super high resolution…
Read our original post / watch the TV spot here
Wünderful Stuff credits
Client Lee Rolston, Marketing Director, Müller
Executive creative director Andre Laurentino
Creative directors Mike Nicholson and Paul Pateman
Art director Paul Pateman
Copywriters Mike Nicholson & Craig Ainsley
Agency producer Jason Ayers
Agency assistant producer Natalie Spooner
Media agency Media Com
Production company Partizan Lab
Director Antoine Bardou-Jacquet
DOP Glynn Speekaert
Animation director Mustashrik Mahbub
Production company producers David Stewart, Isabella Paris, Henry Scholfield
Editing facility Work Post
Editor Bill Smedley
Post production The Mill
Post production producer Gemma Humphries
Telecine James Bamford
Lead 3D David Fleet
Lead flame Richard de Carteret
Sound studio Jungle Studios
Sound engineer Nigel Manington
Music supervisor Platinum Rye Entertainment
Music score Guy Farley
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