How This Girl Can has inspired women to be more active

Sport England’s This Girl Can campaign has inspired 2.8 million women to be more active in the year since its launch, according to figures released this week. We spoke to director Tanya Joseph about maintaining the campaign’s momentum, and the role that photography, copywriting, social media and brand partnerships have played in its success

GRAPHIC DESIGNER

London, EC3R

SENIOR DESIGNER

Guildford, Surrey