Ideas and how to find them – two tools you can use

Bridges gives her advice for how to generate ideas when you’re stuck or feeling uninspired and proposes two idea finding tools to help crack that brief

This is an extract from In Your Creative Element by Claire Bridges, a book about creativity in business 

Creativity tools help stimulate new lines of thought, sometimes taking you away from your original problem to head off on a mental detour to bring a fresh perspective to your challenge. There are hundreds of tools out there – here are two of my favourites based on my experience of working on hundreds of different creative problems. The first is a logical, step-by-step process and the other a more intuitive, leap of faith – both equally valid and designed to appeal to different ways of thinking.