This is an extract from In Your Creative Element by Claire Bridges, a book about creativity in business
Creativity tools help stimulate new lines of thought, sometimes taking you away from your original problem to head off on a mental detour to bring a fresh perspective to your challenge. There are hundreds of tools out there – here are two of my favourites based on my experience of working on hundreds of different creative problems. The first is a logical, step-by-step process and the other a more intuitive, leap of faith – both equally valid and designed to appeal to different ways of thinking.
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