How to make great ads

Is there a formula for making a great ad? When researching a new book, How 30 Great Ads Were Made: From Idea to Campaign, Eliza Williams spoke to creatives, directors, and clients about what it takes to make a successful piece of advertising. From this expert knowledge, she has compiled the following top ten tips for how to make brilliant ads

DESIGN ASSISTANT

Wandsworth, London

ACCOUNT EXECUTIVE

102 Petty France, London

ART DIRECTOR

Brighton, East Sussex