How to spot a good builder

In this amusing new TV spot for mybuilder.com, written by Sell! Sell! and directed by Mark Denton at Coy!, a selection of scantilly-clad builders compete in a wonderfully ridiculous kind of beauty contest style competition…

Having just completed ‘project new bathroom’ at home – something’s that been ongoing for about four months – I know (now) how crucial it is to any ambitious home improvement scheme to have a good, reliable builder…

In this amusing new TV spot for mybuilder.com, written by Sell! Sell! and directed by Mark Denton at Coy!, a selection of scantily-clad (I think they might be oiled up too) builders compete in a wonderfully ridiculous kind of beauty pageant style competition. The idea, of course, being to show that mybuilder.com select only the best builders to feature on their builder-finding website.

The best bit? When three of the builders dilligently refuse a potentially distracting cup of tea. Ooh, they’re good…

MyBuilder.com Commercial from Sell! Sell! on Vimeo.

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