“AI is not sentient … it’s just another piece of technology”: Hudson-Powell on creating an identity for Graphcore

Pentagram partners Luke Powell and Jody Hudson-Powell have created an identity system inspired by machine learning for Graphcore – a UK and US-based company that makes processing units for AI applications. The system avoids techy cliches and instead features a dynamic typeface, a shape generator and some colourful illustrations that aim to make AI seem more accessible

BRAND MANAGER

Bristol but would consider flexible working for the right candidate

DESIGN DIRECTOR

Leeds or London with travel to Leeds Min 3 days a week