We’ve all done it at some stage or another. OK, maybe not for about 20 years – but there was definitely a time (when my fingers were smaller) when putting Hula Hoops on the end of my fingers and giving them a wiggle was a lot of fun.
Now a series of fun new TV spots for Hula Hoops – written by Publicis and shot by Mark Denton of COY! – sees various people lost in their own little worlds as they use the distinctively ring-shaped potato snacks to create finger puppet characters that that do silly things… This is DJ, the first of the 30 second spots to air on TV this week:
The TV ads also serve as the launch pad for Hula Hoops new Golden Hoop Film Awards – their online campaign which encourages consumers to create their own finger puppet films using Hula Hoops for a chance to win a family trip to Hollywood. Visit hulahoops.com for full details.
Ad agency: Publicis
Creatives: Jamie Marshall (art director) and Gary Turner (copywriter)
Director: Mark Denton
Production company: COY!