Hula Hoops puppetry anyone?

A new TV campaign for Hula Hoops by Publicis hopes to encourage a raft of user-generated films…

We’ve all done it at some stage or another. OK, maybe not for about 20 years – but there was definitely a time (when my fingers were smaller) when putting Hula Hoops on the end of my fingers and giving them a wiggle was a lot of fun.

Now a series of fun new TV spots for Hula Hoops – written by Publicis and shot by Mark Denton of COY! – sees various people lost in their own little worlds as they use the distinctively ring-shaped potato snacks to create finger puppet characters that that do silly things… This is DJ, the first of the 30 second spots to air on TV this week:

The TV ads also serve as the launch pad for Hula Hoops new Golden Hoop Film Awards – their online campaign which encourages consumers to create their own finger puppet films using Hula Hoops for a chance to win a family trip to Hollywood. Visit for full details.

Ad agency: Publicis
Creatives: Jamie Marshall (art director) and Gary Turner (copywriter)
Director: Mark Denton
Production company: COY!


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