The Humanium Metal Initiative by Great Works / Akestam Holst / NoA

This project was selected for the Advertising – Integrated Campaigns category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity

This clever initiative from Swedish NGO IM is based around the idea of re-using metal from confiscated firearms, generating revenue to help rebuild conflict-torn societies and support victims of armed violence.

SENIOR B2B DESIGNER

Hampshire (GB)