I Built The Sony HD carwash

Sony HD promises “High Definition Like No Other” in new spot, HD Experiment, shot by Pleix, in which a boufant poodle has a surreal valeting experience. We spoke to Artem SFX Supervisor Simon Tayler about building the set and clefting vintage cars in twain

DESIGNER

Worthing, West Sussex

INDUSTRIAL DESIGNER

Frome, Somerset

SENIOR DESIGNER

Henley-on-Thames, Oxfordshire