This OOH campaign for NRMA Insurance accompanied a TV campaign that has also won an honourable mention in this year’s Annual Awards. Like the TV ads, the print campaign reminds audiences that until insurance is no longer needed – when the climate stops changing or accidents prevent themselves – there is NRMA.
Each execution was brought to life through a combination of bold typography with graphic images. Significantly, they did not feature the NRMA logo in its usual form; instead, its letters were replaced with the word ‘help’.
IAG for NRMA Insurance: Until Then
Entrant: Bear Meets Eagle On Fire
Creative Studio: Bear Meets Eagle On Fire
Founder & Chief Creative Officer: Micah Walker
Creative Directors: Paul Gregson, Ian Williamson
Managing Director: Toby Hussey
Strategist: Frank Bethel
Senior Producer: Emma Wright
Business Director: Hanne Haugen
Retouching: Electric Art