Identitat Alexandra Armata MA Collection, by Jessica Gianelli

Honourable Mention – Fashion

Identitat is a fashion/documentary project created by Jessica Gianelli in collaboration with Central Saint Martins MA fashion design graduate Alexandra Armata, which draws on the post-Soviet family archives that provided inspiration for Armata’s collection.

“As a Canadian-born daughter of Polish immigrants, Alexandra’s reality differed very much from that of her parents and grandparents,” says Gianelli. “The garments she constructed exist as a bridge to this land and its past. For the imagery to accompany the collection, I considered how we might imagine Alexandra herself in this space.”

Gianelli shot the images on location at Armata’s grandmother’s home in Frysztak, Poland, and also cast a model that resembled a younger version of the designer. “Here, memory, truth, and identity are questioned, where ‘who she could be’ mingles gently beside ‘who she might have been’,” says Gianelli. The final outcome of the project was presented in a soft-cover book of 120 pages, printed on uncoated recycled paper.

Photographer: Jessica Gianelli
Client: Alexandra Armata
MA Collection Model: Wiktora Kaczor