Grey London’s print campaign for The Sun’s fantasy football game features some great photography by Paul O’Connor of the game’s less gifted athletes
“Those who can, do; those who can’t, teach”. Grey London has taken George Bernard Shaw’s famous line and applied it to the somewhat less cerebral context of a hilarious ad campaign for The Sun’s Dream Team fantasy football game.
Agency: Grey London
Creative director: Dave Monk
Creative team: Johan Leandersson and Erik Uvhagen
Designers: Ryan Connolly and Chris Chapman
Retoucher: Tom Fryer
Photographer: Paul O’Connor
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