If you can’t play, manage

Grey London’s print campaign for The Sun’s fantasy football game features some great photography by Paul O’Connor of the game’s less gifted athletes

Grey London’s print campaign for The Sun’s fantasy football game features some great photography by Paul O’Connor of the game’s less gifted athletes

“Those who can, do; those who can’t, teach”. Grey London has taken George Bernard Shaw’s famous line and applied it to the somewhat less cerebral context of a hilarious ad campaign for The Sun’s Dream Team fantasy football game.

Great photography.

 

Credits
Agency: Grey London
Creative director: Dave Monk
Creative team: Johan Leandersson and Erik Uvhagen
Designers: Ryan Connolly and Chris Chapman
Retoucher: Tom Fryer
Photographer: Paul O’Connor

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