If You’re Gonna Do It…

One of the late great Alan Fletcher’s last commissions was this cover for Wallpaper* magazine. For the past year, Wallpaper* has been running a series of special, subscriber-only covers to coincide with its tenth birthday. Fletcher’s collage will be the last, appearing on the December issue.
Notice the lack of a logo, something of a sacrilege in publishing these days: “That was his initial suggestion when he sent over the artwork, as the collage kind of said it all,” explains Wallpaper* creative director, Tony Chambers. “‘If you’re gonna do it, you may as well bloody do it,’ he said.”

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