If You’re Gonna Do It…

One of the late great Alan Fletcher’s last commissions was this cover for Wallpaper* magazine. For the past year, Wallpaper* has been running a series of special, subscriber-only covers to coincide with its tenth birthday. Fletcher’s collage will be the last, appearing on the December issue.
Notice the lack of a logo, something of a sacrilege in publishing these days: “That was his initial suggestion when he sent over the artwork, as the collage kind of said it all,” explains Wallpaper* creative director, Tony Chambers. “‘If you’re gonna do it, you may as well bloody do it,’ he said.”

Alan Fletcher cover

One of the late great Alan Fletcher’s last commissions was this cover for Wallpaper* magazine. For the past year, Wallpaper* has been running a series of special, subscriber-only covers to coincide with its tenth birthday. Fletcher’s collage will be the last, appearing on the December issue.

Notice the lack of a logo, something of a sacrilege in publishing these days: “That was his initial suggestion when he sent over the artwork, as the collage kind of said it all,” explains Wallpaper* creative director, Tony Chambers. “‘If you’re gonna do it, you may as well bloody do it,’ he said.”

“We probably wouldn’t have dared go that far – he understood that and was cool about reducing the image to accommodate the normal logo,” Chambers admits, “but under the sad circumstances we decided ‘to bloody well do it’.”

Other artists to have produced covers for Wallpaper this year include (below, left to right): Richard Patterson, Yuri Masnyj, Zaha Hadid, and Nigel Robinson.

Wallpaper covers 1

And also, (below, left to right): Thomas Demand, Ian Davenport and Langlands & Bell.

Wallpaper covers 2

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