Ikea’s RGB billboard

In a neat twist on Ikea’s space-saving appeal, German agency Thjnk Hamburg has created a billboard ad which displays three different headlines thanks to the use of coloured bulbs

In a neat twist on Ikea’s space-saving appeal, German agency Thjnk Hamburg has created a billboard ad which displays three different headlines thanks to the use of coloured bulbs

As this film explains, the billboard’s three headlines are printed in different colours which are switched ‘on’ and ‘off’ using coloured bulbs attached to the top of the poster site:

 

 

A very neat and appropriate idea which also gives us the chance to feature once again a project that has generated more page views than anything else featured on the CR Blog over the years – the RGB wallpaper by Italian studio Carnovsky which revealed different paterns depending on the colour of light shone on it

 

see the full post here (if you haven’t already)

 

Ikea credits
Agency: Thjnk Hamburg
Client: IKEA Germany
Executive Creative Director: Armin Jochum
Executive Creative Director: Bettina Olf
Creative Director: Georg Baur
Creative Director: Torben Otten
Art Director: David Lasar
Art Director: Nicolas Schmidt-Fitzner
Production Company: I Made This
Director: Dominic Repenning

 

 

More from CR

A Kind of Magic

Taking the basic elements of photography and combining them in an intriguing way, Jessica Eaton creates multicoloured geometric images in luminous hues, experimenting with concepts of light and time to suggest that what we see is never quite what it appears

Streetmuseum app updated

First launched in 2010, the Museum of London’s Streetmuseum app has just been updated with 103 new locations. And to mark the update, a series of ‘hybrid’ images showing historic and contemporary views of the capital has also been released

Design that works: the DBA Effectiveness Awards 2014

Each year the Design Business Association recognises design projects that have a tangible effect on a client’s business through its Design Effectiveness Awards. The latest winners were announced last night with the Grand Prix going to B&B Studio for the healthy snack brand Bear.

Artworker

NAO (National Audit Office)

Junior Designer

National Theatre