There’s been a lot of interest in how this week’s Ad of the Week – a cinematic new spot for Ikea from Mother and director Juan Cabral – was made. We thought we’d share a little more of the process…
The 90-second film features a woman waking in the clouds and plummeting to earth, tumbling past various beds and into her own Ikea-furnished bedroom. As we explained in Monday’s blog post, the film uses a mix of CG and in-camera footage – while some scenes were filmed on a green screen background, several shots of the character’s descent to earth were captured during a three day shoot in Johannesburg involving skydiving and a drop from an 80-foot crane.
Director: Juan Cabral (MJZ)
Creatives: Diego Cardoso de Oliveira, Caio Gainnella
DOP: Eric Gautier
2D Creative Director: Bill McNamara
Colourist: Jean-Clément Soret