Illustrations to aid bookshop navigation

Stockholm-based designer Patrik Svensson has created a set of 20 illustrated signs for a branch of Jashanmal, a chain of bookshops in the United Arab Emirates…

Stockholm-based designer Patrik Svensson has created a set of 20 illustrated signs for a branch of Jashanmal, a chain of bookshops in the United Arab Emirates…

“Each sign is 2 x 1 metres and is used to simply communicate to customers which genre of book or product type is situated in a particular area of the store,” explains Svensson who designs under the moniker Prince Hat.

The signs have just been installed in Jashanmal’s Mall of the Emirates branch in Dubai, which re-opened this week after a shop refit. The plan is to roll them out to the chain’s other shops across the United Arab Emirates. Here’s a selection – note the playful elements such as the rocket taking off in the Technology sign, below – or the zip made of aeroplanes on the Travel bag…

See more of Svensson’s work at


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