Seymour Chwast’s ad for The Economist: Chwast was one of six illustrators brought in by agency AMV.BBDO in a radical departure from previous work for the magazine
There are few advertising campaigns as renowned or as revered as that created for The Economist by AMV BBDO. The beautifully-written, white out of red lines have become a classic of the genre. But what’s this? A new Economist campaign, in black and red? Using illustrations? Is this the end of an era?