Immersive site re-tells the story of 1963 March on Washington

The US National Park Foundation and digital marketing agency Organic have launched an interactive site allowing users to record their own version of Martin Luther King’s ‘I Have a Dream’ speech to celebrate the 50th anniversary of the March on Washington.

The US National Park Foundation and digital marketing agency Organic have launched an interactive site allowing users to record their own version of Martin Luther King’s ‘I Have a Dream’ speech to celebrate the 50th anniversary of the March on Washington.

Wearestillmarching.com, which was produced by Unit 9, allows users to watch a rolling slideshow of more than 200 archived images from the August 28 march while listening to King’s inspiring speech. Visitors can record and share their own version and hear it played back alongside others’ , including Dr Maya Soetoro-Ng (US President Barack Obama’s sister) and hip-hop artist J Ivy.

As well as the impressive and poignant collection of photographs from the day, the site contains video interviews with Congressman John Lewis, the last surviving speaker at the march, an interview with the late civil rights activist Dorothy Height, news coverage from the day and interviews with photographers who attended the event, as well as a gallery of civil rights milestones and ‘then and now’ composites overlaying march images on top of recent shots of the same location.

The project is part of the National Park Foundation’s initiative to inspire “a future generation of leaders” and teach students about the civil rights movement. It was launched at the March on Washington Memorial Youth Mentoring Summit yesterday, and will form part of an event with the National Alliance of Faith and Justice today, where students will be able to record their voices live from the site of the original speech at Washington’s National Mall.


Parts of the site could be a little more intuitive and as it uses Google Chrome technology, you may need to install the browser to view it, but We Are Still Marching is an impressive use of archive footage and an interesting example of how the web can be used to re-tell a major event in an engaging and immersive way – something also demonstrated by Channel 4, Digit and Windfall on the anniversary of D-Day earlier this year.

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