This project was selected for the Advertising – Integrated Campaigns category in The Annual 2018, CR’s award scheme celebrating the best in commercial creativity
Swann Insurance is Australia’s leading specialist motorcycle insurer. With riders only getting on their bikes on average twice a month, Swann wanted to give them another reason to ride.
NFTs have been all over the news, spreading a mix of confusion and excitement in equal measure. Here, James Britton, group managing director at Stink Studios, explores what opportunities they might open up for artists and designers
The Oscar-winning production designer discusses his journey from night janitor to one of David Fincher’s most trusted collaborators, plus his work on the director’s latest film Mank
The past year has created a new emphasis on our surroundings, leading to an acute awareness of whether areas really serve their communities. We explore how place branding and marketing have been adjusted to reflect this
Bureau Borsche is responsible for the updated visual identity, which is tailored for digital environments and, according to the club, aims to “establish itself as an icon of culture as well as sport”
CR speaks to three portrait photographers about why they were drawn to the art form, and the importance of trust and collaboration when working with a subject
The Lagos-based photographer is inspired by her environment and favours close crops to capture the emotions of her subjects
Haupt is senior art director for the websites of NBC News, Today and MSNBC. Here she talks about the importance of commissioning and the pressure of millions of viewers every day
“I wanted to be Ultravox, but sometimes I worry I’ve ended up like Joe Dolce.” Simon Buckley’s photograph of Manchester in the rain became a viral sensation in 2019. He explains what happened next
As the founder of social impact agency Smakk, Katie Klencheski’s mission feels a million miles away from the Trump Hotels brand that she helped establish in the early noughties. She discusses how the experience taught her the importance of practicing what you preach
Everyday life is packed with unintentionally comical moments – if only you have the skills to spot them. Here, three photographers discuss ways of capturing humour on our streets
Armed with her camera, Linda Simpson found herself at the heart of New York’s burgeoning drag scene in the 80s. Her new book gives an insight into the hedonistic heights and melancholic lows that came to define the era
Presenters including Sara Cox and Rylan Clark-Neal join some enjoyably awkward family photos, complete with matching outfits, disgruntled children and swathes of 80s lycra
First launched in 2010, Wieden + Kennedy Portland’s shirtless one-shot ads for P&G brand Old Spice turned heads and spawned a cascade of spinoffs. We retrace how the ads were made with the creatives as well as The Man himself, Isaiah Mustafa
Having designed book covers for around ten years, Merto says his process is driven fully by the book rather than his own personal style
In new book The Design of Race, Peter Fine discusses how technology, graphic design, typography and photography have all influenced ideas of race in America
Dwindling attention spans and a hunger for immediate punchlines mean webcomics are flourishing – and they have plenty to teach us about what the internet finds funny. We talk to artists Alex Norris, Sarah Andersen and Reza Farazmand to find out more
The New Yorker creative director talks about his first job in the industry and how to avoid predictability in editorial design
Brandsplaining is a new book tackling how women are addressed and represented in marketing. We talk to the authors about the ‘femvertising’ trend and why brands mustn’t rest on their laurels
As she releases her first monograph, Nadia Lee Cohen discusses the inspiration behind her surreal images – which draw heavily on cinema and Americana – and the curious characters who frequent her photos
Website Holdforheinz.com was designed for the more patient ketchup lovers among us, embracing a purposefully drawn out loading process to show that “good things take time”
