Infographics to aid The Girl Effect

Commissioned by the Nike Foundation in support of The Girl Effect, London design studio Accept & Proceed created a series of infographic flyposters and handouts that were distributed at the London Summit on Family Planning held two weeks ago…

Commissioned by the Nike Foundation in support of The Girl Effect, London design studio Accept & Proceed created a series of infographic flyposters and handouts that were distributed at the London Summit on Family Planning held two weeks ago…

A&P were briefed to create bold graphic materials that would get the attention of the attending politicians, policy makers and world leaders during the lunch break at the Westminster summit, and communicate to them some of the facts and figures that The Girl Effect organisation is set up to tackle.

“We worked with Ben Gallgher at the Nike Foundation,” explains A&P’s Matthew Jones, “and the brief was to bring the focus onto family planning for the youth sector.

The Girl Effect gave us reams of data which we distilled down to 12 key data points [about how giving girls and women in the world’s poorest communities access to education and also modern contraception can have a huge impact on the economic potential of the countries they live in]. We then designed a series of data visuals for each of our 12 chosen hard hitting facts which were screen printed onto newsprint in fluoro colours at K2. These were flyposted around the venue’s lunch area.”

As well as the flyposters, A&P also created physical data pieces including one which involved hundreds of dollar bills pinned to a wall and spray painted with the message that preventing a teen pregnancy costs $17 a year and saves $235 a year.

Plus the studio created a photo booth where delegates could hold up a printed pledge relating to the campaign.

There was also an A2 folded data sheet (printed by PUSH) that contained the key infographics and messages:

Of course, how much effect A&P’s graphic work had on the delegates can’t be measured, but by the end of the one-day summit, over $2.6 billion had been committed to provide access to contraception to 120 million girls and women in the world’s poorest countries by 2020.

See more of Accept & Proceed’s work at acceptandproceed.com

 

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